Nike

Creative Identity. Digital Design. 3D. Motion.

During my time at Stereo I was asked to help update the creative identity for Nike EMEA’s sales promotions. Nike wanted to keep the 3D approach from their previous creative, but wanted to create something new, with a fresh energy that could account for multiple promo types, working without campaign photography, giving brand support to seasonal, moment-based and member-focused digital and retail promotions.

Nike are on a mission to make people move. We wanted to visually represent this dynamic movement and energy that the products give Nike customers, as well as creating a sense of the breadth and diversity of product offerings available.

I created a high-energy set of visuals for each of the main promotion categories. These formed electric kaleidoscopic visuals built around energy and movement. Seasonal cues were added for the End of Season Sales, while the Monthly Sales creative was more stripped back and minimal.

The creative was rolled out across all of Nike’s digital platforms, social channels, and at their EMEA retail outlets.

The toolkit could then be reworked and recoloured to create reactive, moment-based creatives for individual moments like Valentine’s day and back-to-school week.