Living Things

Brand Identity. Motion. 3D. Packaging Design.

Living Things is a feel-good, functional (pre & pro-biotic) soda drink that needed an unapologetically playful and irreverent brand identity with enough of an iconic bite, and curious personality, to cut through the category with ease. A brand that feels like it is making connections to something much bigger than than just soft-drinks, subverting the stranger side of science, nature, and health. Bringing a jolt of fresh energy with a personality that doesn’t take itself too seriously and avoids being overtly virtuous or earnest.

A wordmark bursting with life is paired with playful typography, uplifting, sincere art direction, and a sticker-toolkit inspired by bacterial cultures and the micro-villi of the digestive system. Natural dioramas bring a breath of fresh air and help communicate the feel-good, carbon-negative nature of the brand.