Legwork

Brand Identity. Digital & Print Design. 3D. Motion.

I developed a brand identity for Legwork Records. They needed something simple and iconic, that felt like a continuation of the design vernacular established by many of the great electronic musicians and labels such as R&S, Warp, Plastikman and Aphex Twin.

To ensure there was a thread connecting the new identity to the old, I created a brand mark that captured a distinct sense of freedom, movement and the spirit of the dance floor.

I used ‘The Dance’ by Matisse as a visual inspiration, creating a logomark that replicated the feelings captured within the classic piece.